Shosh designer, Carol Pratt would describe her aesthetic as being on the masculine side of feminine, a feminine tomboy. She is drawn to lush fabrics with structural properties that hug the body like a mitten as opposed to a glove. Pratt has found success in designing clothing that she would want to wear… clothing that allows a woman to feel powerful, loved, to participate in the community and to show up fully in her best second skin.
We were instantly drawn to the lush fabrics with structural properties that hug the body in a more relaxed fashion. Each and every item in the collection allows the wearer to look and feel her very best. Shosh also helps to reform the way clothing is made by participating in the slow fashion movement. Most of the fabrics are up-cycled, reducing waste by using existing surplus luxury fabric; all of the linens are sourced from responsible growers whose processes meet the standards of ecological sustainability. Finally, each garment is born from a small team of dedicated sewers who live and work in New York City.
